5 Keys to Starting Your Online Business

Every year, many people just like you start their online business, and each year, nearly as many people fail. There are several reasons for starting an online business, and I’ll try to expose just some of them: – the ability to work whenever and anywhere you want. – not having to commute to work every morning. – not having a boss to tell you what to do all the time. – Income potential from an online business is endless

Starting Your Online Business

However, even with such factors working in your favor when starting your online business, the vast majority of people are still unable to make money online. They don’t treat an online business as seriously as they would an offline business. Simply because they haven’t had to risk so much to start it. The idea that had cost you a little to set up and took you a couple of days to produce is are main reason to fail.

Many online businesses don’t have a website that does what it is meant to do – sell! If you’ve got a poor website, how on earth do you expect it to be a success?

In this article, I’m going to share with you the main secrets of creating a website that converts and sells.

If you’re starting your online business, ask yourself two main questions… What kind of product or service do you want to sell? Do you have customers who want or need to buy your product?

Once you’ve got this very basic idea, you’re ready to move on to start your own online business.

So now it’s time to reveal the main secrets of producing websites that convert…

Keep your site as simple as possible.

A complicated site shouts a lack of efficiency; confuses people, and loses people’s trust. Keeping your site simple will mean that your site will load quickly. If people have to sit there for half an hour while your site loads, then they’re going to give up!

Reduce the number of clicks required to access the “order button” and make sure that all pages on the site have a link to the homepage.

Don’t use adverts all over the page. They’re an immediate turn-off, and also slow down page speed.

Avoid pop-ups! They’re very annoying and can even crash certain web browsers.

Don’t waffle too much. Don’t use fancy images where they are not needed, and avoid flash animation. It might look good, but people find it very annoying.

Visitors should trust you.

One of the keys when starting your online business is that it’s absolutely crucial to create a good impression if you want your site to sell! Fraud across the Internet is now widespread, and people are becoming more and more suspicious of sites offering products online. Therefore, it’s imperative that people feel they can buy from your site in total confidence. If you gain the customers’ trust, then your site is going to sell!

Here are some ideas for building trust when people visit your site: Use testimonials – testimonials are an invaluable way of gaining trust. If people can see what others think of your product or service, then it gives them a pretty good reason to buy.

Offer a guarantee – Customers will be more comfortable buying if they know they can return their purchase if they’re not completely satisfied. And make sure you tell your customers. Let them know you want them to be happy….Display your contact details so that people know they’re dealing with a real person they can easily contact, and answer all questions quickly. If you take 5 days to reply to a simple query, then it simply says that you are disorganized and generally untrustworthy.

Have a Memorable Domain Name

Every successful site has a memorable domain name: Amazon, eBay, Google, etc. So to make your online business a success, you must have one too, and it must be memorable, relevant, and above all, still available.

Use common sense when choosing a domain name. Long, difficult-to-spell domains can make people ignore your website. Short names register better with people’s memory and are easy to remember.

If you are starting an online business selling, say DVD player, these domain names can be considered: ultimate DVD player”, best DVD player,” and so on. Even if the name of your dreams has already been taken, don’t despair; try altering the format of the name; if “bestdvdpayer” is already taken, how about “best-dvdplayer”?

Another thing to consider – secure a.com URL as opposed to a.net,.info,.biz or anything else. There is nothing wrong with the other extension, but when you have a .com extension, it sounds like you’ve been online a long time.

Eye-catching headline

The headline is the most important part of your website.

The headline should catch the reader’s eye and make them read the rest of your webpage. Your goal here is to catch your reader’s attention and create interest. You have only a couple of seconds to grab the attention of your visitor before he clicks the “back” button and moves to another website.

When writing headlines, apply the following rules.

• Start with “YOU” – the customers should feel that you are addressing them.
• The headline should be written in the present tense and should reflect the customer’s interest and benefits.
• Remove any doubt – do not use words like “if” and “but” because they create confusion.n
• Create curiosity and desire – by doing h e, I  s you will get the reader’s attention and keep them reading your site.
• Keep it short – most copywriters agree that an effective headline should have between 15 to 25 words.

When writing your headline, another important element to consider is font style. It loolikehat the RED color is the color that converts the b texts,t, and font size should be at least twice as large as the rest of the body.